Oleg Zabluda's blog
Saturday, June 23, 2018
China's movie market [..] remains on track to surpass the U.S. in the next few years.

For years, the Communist Party, hoping to rival Hollywood's "soft power" in global theaters, has tried to prop up China's homegrown movie-makers. Foreign competition is strictly limited by quotas, while the local industry receives generous support, including cheap real estate for studios and subsidies for theaters that show Chinese films. On occasion, the government has even mandated attendance at screenings it is particularly enthusiastic about.
Inevitably [...] In 2015, only 372 of 686 domestically produced films ever made it into theaters. Those that did get released were helped along by rich ticket subsidies [..] By 2016, movies had gotten so bad that [..] second-quarter box-office revenue dropped by 5 percent over the previous year. Panicked regulators, hoping to aid ailing theaters, quietly raised the quota on foreign films, allowing four additional Hollywood imports to screen. [...] Hollywood's share of the till grew from 39 percent in 2015 to 42 percent in 2016. Last year, it hit 46 percent.


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