Oleg Zabluda's blog
Tuesday, May 01, 2018
 
History of Fleischmann's® Yeast
History of Fleischmann's® Yeast
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The story of Fleischmann’s Yeast, which is also the story of modern American baking, begins in the 1860’s.

Leaving their home in Austria-Hungary, [Jews] Charles and Maximilian Fleischmann came to America in search of a better kind of life. The brothers quickly discovered the perfect way to achieve it...creating a better kind of bread.

The Rise of Better Tasting Bread (1868)
Bread in America, made with unreliable home-brewed starters and leaveners, was no match for the light, tender breads Charles and Max had enjoyed back in their homeland.

The Fleischmann brothers knew there was a better way. But first they had to raise money before they could start making a better-rising loaf of bread. So they formed a partnership with a successful American businessman, James Gaff.

The Fleischmann brothers built a yeast plant in Cincinnati, Ohio, with the financial backing of Gaff. Here they produced and patented a compressed yeast cake that revolutionized home and commercial baking in the United States.

The new yeast had excellent leavening power, delivered consistent quality and made a great tasting bread. The Fleischmanns had created America’s first commercially produced yeast, the very same one that was to become the country’s best-selling yeast – from that moment until today.
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http://www.breadworld.com/history
http://www.breadworld.com/history

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