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Search engines have massive logs of people asking for directions from A to B, with precise locations.
Search engines have massive logs of people asking for directions from A to B, with precise locations. This often means that a person is interested in B, especially if they happen to be at or near A.
It appears this data may be as or more useful than user reviews of businesses and maybe GPS trails for local search ranking. At least 20% of web queries have local intent and mobile may be twice as high.
These findings are important because driving direction logs are orders of magnitude more frequent and cheaper than user reviews. Further, the logs provide near real-time evidence of changing sentiment and are available for broader types of locations.
http://glinden.blogspot.com/2011/05/value-of-google-maps-directions-logs.html
http://glinden.blogspot.com/2011/05/value-of-google-maps-directions-logs.html
Labels: Oleg Zabluda
- posted by Oleg Zabluda @ 2:25 PM | permalink | | | technorati | bloglines | feedster
